Aura by Khushbu (“we”, “our”, or “us”) is committed to protecting the privacy of individuals who use our website, products, and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with applicable laws in India.

We value your trust and handle your information with care, transparency, and responsibility. This policy outlines the data we collect, how it is used, and the choices available to you when interacting with our services.

What we collect

When you interact with us, we collect the information necessary to provide you with a seamless shopping experience:

Your name, email address, and phone number
Billing and delivery address
Order details, purchase history, and preferences
Payment reference details (we do not store your full card or banking information)
Basic browsing data such as IP address, device type, and pages visited (via cookies)
Any messages, queries, or feedback you share with us

We collect only what is required to serve you efficiently.

How we use it

Your information is used to:

Process and deliver your orders
Send order confirmations, shipping updates, and invoices
Manage returns, exchanges, and customer support
Respond to your queries and requests
Improve our website, products, and overall user experience
Detect and prevent fraudulent or unauthorized activity
Comply with legal and regulatory requirements
Send you updates, offers, and new launches (only if you opt in — you can unsubscribe anytime)

Who we share it with

We do not sell your personal information. We may share your data with trusted partners, only where necessary:

Delivery and logistics partners — to fulfill your orders
Payment gateways — to securely process transactions
Service providers (such as hosting, analytics, and technology partners) — to operate and improve our website
Legal or regulatory authorities — if required under applicable law

All partners are expected to handle your data securely and responsibly.

Cookies

We use cookies to ensure our website functions smoothly and to understand how it is used.

Cookies help us:

Remember your preferences
Improve website performance
Offer a better browsing experience

You can manage or disable cookies anytime through your browser settings.

Payments

All payments are processed through secure and compliant third-party payment gateways. We do not store your card details or sensitive financial information.

How long we keep your data

We retain your data only as long as necessary:

Order and billing records — as required for legal and tax purposes
Account information — until you request deletion
Marketing preferences — until you unsubscribe

Some information may be retained longer if required by law or for dispute resolution.

Your rights

You have the right to:

Access the personal data we hold about you
Correct or update your information
Request deletion of your data (where legally applicable)
Withdraw consent for marketing communications at any time

To exercise any of these rights, you can contact us at info@aurabykhushbu.com.

Keeping your data safe

We use appropriate security measures to protect your information, including:

SSL encryption across our website
Secure systems and restricted internal access
Trusted and compliant service providers

While we take all reasonable steps, no online system can guarantee absolute security.

Children’s privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect data from minors.

Third-party links

Our website may contain links to third-party websites.

We are not responsible for their privacy practices or content.

Grievance

For any concerns regarding your data, you may contact:

Email: info@aurabykhushbu.com

Phone: +91 63590 99916

We will acknowledge your request within 48 hours and aim to resolve it within 30 days.

Updates

We may update this Privacy Policy from time to time.

Any significant changes will be communicated via our website or email.

Legal

This Privacy Policy is governed by the laws of India and applicable regulations, including:

Information Technology Act, 2000
Digital Personal Data Protection Act, 2023
Consumer Protection (E-Commerce) Rules, 2020

Contact us

If you have any questions, feel free to reach out:

📧 info@aurabykhushbu.com

📞 +91 63590 99916

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