Aura by Khushbu (“we”, “our”, or “us”) is committed to protecting the privacy of individuals who use our website, products, and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with applicable laws in India.
We value your trust and handle your information with care, transparency, and responsibility. This policy outlines the data we collect, how it is used, and the choices available to you when interacting with our services.
What we collect
When you interact with us, we collect the information necessary to provide you with a seamless shopping experience:
- Your name, email address, and phone number
- Billing and delivery address
- Order details, purchase history, and preferences
- Payment reference details (we do not store your full card or banking information)
- Basic browsing data such as IP address, device type, and pages visited (via cookies)
- Any messages, queries, or feedback you share with us
We collect only what is required to serve you efficiently.
How we use it
Your information is used to:
- Process and deliver your orders
- Send order confirmations, shipping updates, and invoices
- Manage returns, exchanges, and customer support
- Respond to your queries and requests
- Improve our website, products, and overall user experience
- Detect and prevent fraudulent or unauthorized activity
- Comply with legal and regulatory requirements
- Send you updates, offers, and new launches (only if you opt in — you can unsubscribe anytime)
Who we share it with
We do not sell your personal information. We may share your data with trusted partners, only where necessary:
- Delivery and logistics partners — to fulfill your orders
- Payment gateways — to securely process transactions
- Service providers (such as hosting, analytics, and technology partners) — to operate and improve our website
- Legal or regulatory authorities — if required under applicable law
All partners are expected to handle your data securely and responsibly.
Cookies
We use cookies to ensure our website functions smoothly and to understand how it is used.
Cookies help us:
- Remember your preferences
- Improve website performance
- Offer a better browsing experience
You can manage or disable cookies anytime through your browser settings.
Payments
All payments are processed through secure and compliant third-party payment gateways. We do not store your card details or sensitive financial information.
How long we keep your data
We retain your data only as long as necessary:
- Order and billing records — as required for legal and tax purposes
- Account information — until you request deletion
- Marketing preferences — until you unsubscribe
Some information may be retained longer if required by law or for dispute resolution.
Your rights
You have the right to:
- Access the personal data we hold about you
- Correct or update your information
- Request deletion of your data (where legally applicable)
- Withdraw consent for marketing communications at any time
To exercise any of these rights, you can contact us at info@aurabykhushbu.com.
Keeping your data safe
We use appropriate security measures to protect your information, including:
- SSL encryption across our website
- Secure systems and restricted internal access
- Trusted and compliant service providers
While we take all reasonable steps, no online system can guarantee absolute security.
Children’s privacy
Our website is not intended for individuals under the age of 18.
We do not knowingly collect data from minors.
Third-party links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices or content.
Grievance
For any concerns regarding your data, you may contact:
Email: info@aurabykhushbu.com
Phone: +91 63590 99916
We will acknowledge your request within 48 hours and aim to resolve it within 30 days.
Updates
We may update this Privacy Policy from time to time.
Any significant changes will be communicated via our website or email.
Legal
This Privacy Policy is governed by the laws of India and applicable regulations, including:
- Information Technology Act, 2000
- Digital Personal Data Protection Act, 2023
- Consumer Protection (E-Commerce) Rules, 2020
Contact us
If you have any questions, feel free to reach out:
📧 info@aurabykhushbu.com
📞 +91 63590 99916